InSinkErator Recipe Cards

Client: InSinkErator
Creative Director: Megan Nord
Designer: Elaine Fitzgerald

To promote InSinkErator’s sustainable garbage disposals FleishmanHillard came up with recipe cards that create meals that don’t have any food waste going to landfills. These recipe cards would be available on the client’s website to follow along or download. I designed a series of icons to illustrate the ingredients and steps of the recipes, as well as explain how to utilize the InSinkErator to keep food waste out of landfills, and kept the layout simple and clean to emphasize the client’s brand reputation of cleanliness.